I’ve been interviewing Jeannette Paladino in my last few posts about what makes elevator speeches memorable – or the term she prefers “brand statement.” In this post, Jeannette summarizes some of the key points she’s made about how you, too, can write pitches that will want your listeners to come back with the key comment: [...]

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In two previous posts, I interviewed Jeannette Paladino about what makes for a memorable elevator speech – or the term she prefers “Personal Brand Statement.” We continue in this post with more of what she thinks about and elevator pitch.

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Jeannette Paladino a like-minded colleague on LinkedIn, prefers the use of the phrase brand statement over elevator pitch. I started to interview Jeannette about how to go about this. Like the term or not, she offers some ideas which just may keep yours, your elevator speech, always going up.

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